Want to track calls from Google - best practices


I want to track calls from Google my business and Google Adwords. What are the best practices?
Should I just use one of the numbers provided from call rail?


That’s what we do. We create one number to track organic and one to track paid — so not quite as granular as you’re looking for.


We’ve started to lean on keyword pools to track the source of all calls if you’re interested in seeing traffic sources like AdWords, organic, direct, referrals, etc.

However, I think for GMB you need to add a single number to track those calls. I know GMB has a setting for you to add a tracking number now to know where those calls are coming from.


If you are a local business you want to make sure the phone number on your GMB matches your website. If not this will cause you organic placement issues. Are you tracking clickthroughs on your GMB listing? If not I can give you the code for tracking.


Hi Jeff, Thanks for that info. I use Wordpress and use the callrail plugin to switch out the #'s on my website. Is that a consistent phone #? So I should use the number that callrail generates as my Google My Business phone #? I guess I won’t know if the calls are coming in from the Google my Business listing or my website then?


Hello Brian,

We work with 1,000 of customers where their GMB listing is critical to their business. Right now we are tracking their click-throughs on the listing by update the URL to look like this: https://website.com/?utm_source=google&utm_medium=GMB

But we don’t have a tracking number on the listings because we want to make sure the client’s NAP (Name, Address & Phone) is consistent across the web. So what you might want to do is the following.

  1. Move your real telephone number to CallRail.
  2. Setup a different telephone number on your Google listing, but also make that number the swap number on your website. Update all local listings to have this same phone number as well. This can be done with Moz.com/local

Lots of hoops to jump through but it is trackable. Let me know if you have any questions.


Hi Jeff, I’m not sure if I want to move my real number to callrail as I get some telemarketing calls through that number. I have it set to ring on both my real phone and cell phone via callrail then I know it’s a real customer calling. I know it’s a strange system but it works. What’s your email address? Mine is bhentschel at rogers.com. Maybe best to talk this through if you have a few minutes.