Track Calls as Bing Ads Conversions


We need to be able to track calls from our website as conversions in Bing Ads. It’s possible for AdWords, but not Bing Ads. This is a big miss on a major advertising platform. Most of our leads/conversions come from phone calls to the website, and Bing never looks like it’s performing.

Please add this feature ASAP - Thanks!


Hello @Nate,

Thank you for your request! This request has been discussed with the product team and is currently on the roadmap. I do not have a delivery timeframe for you but I’ll make sure to keep you updated.



Also very keen for you to get this feature rolled out. Really could do with you using Bing’s gclid equivalent; msclkid to be able to attribute calls to Bing’s campaigns


Yes please your competitor Call Tracking Metrics has accomplished this using the bing offline conversion set.


Yes they have! Thinking about switching our whole agency over to CTM if Bing doesn’t get added soon. I really don’t want to, but I can’t deliver reports with “no conversions” every month.