We know that many local search marketers get a little nervous about using call tracking numbers for local SEO, namely Dynamic Number Insertion, due to concerns around NAP consistency. We’ve listened to your fears, and have set out in earnest to to prove that using DNI properly does not pollute NAP consistency or impact local search rankings.
We’ve made some really positive progress in our recent case study with STOR-N-LOCK Self Storage, a company that serves more than 10,000 customers and provides 1.5 million square feet of storage in 22 locations in Utah, Colorado, California, and Idaho. They implemented call tracking for their 20+ locations using a main line tracking number, which is a call-tracking-enabled phone number that local businesses use as their primary phone number on the web. To get more comprehensive data, they had their main line tracking number configured and placed on their website and wherever their business information is listed online, and added a session tracking number pool (DNI) to their website. You can read the full case study explaining how they successfully implemented this call tracking method with no negative impact whatsoever on their NAP consistency or local rankings while giving them incredibly powerful insights about where calls were actually coming from.
Now, we’re taking things a step further. We’re partnering with Andrew Shotland and Dan Leibson from Local SEO Guide to conduct a local SEO DNI Impact Study. If you operate a business with multiple locations and are not currently using DNI, please reach out to us! If you’re interested in learning more, please read our blog post with the details of the study, and a form where you can easily submit your business. We hope to hear from you soon!