When to Use SMS?
Direct SMS messaging is a winner when it comes to interacting with new leads and retaining loyal customers. Having a messaging system in place lets you respond instantly to your customers and prospects, and provides insights you just won’t get from call and email tracking alone. In today’s mobile-dominated world, real-time responses can make the difference between a conversion and having the lead drop out of your sales funnel.
If you’re looking to add SMS to your existing call tracking setup, you can track your SMS conversations under one centralized dashboard in CallRail. And if you’ve already got a tracking number set up with CallRail you can start sending SMS conversations right away.
How to Get Started
To get started, just click the lightning-bolt icon in the top-left of the CallRail dashboard and choose the company from which you want to send an SMS. Voila – you’re ready to whip up an outbound message!
You can monitor real-time performance analytics for your texts in the CallRail dashboard, giving you a big-picture view of where your customers are located and how they discovered you, alongside records of any prior interactions. Custom email alerts can also be set so you’ll be immediately clued in whenever someone responds to your texts.
Outbound SMS has some useful applications besides marketing too – if your day-to-day involves managing reservations or scheduling, then text messaging lets customers quickly and easily confirm an appointment. No worries about privacy or security either, because your customers will only see your unique tracking number as the source when they receive a text from you.
Have you discovered a cool or unexpectedly useful way to use outbound SMS, or do you have questions about how this feature works? Let us know, we’re always here to help.