If you’re using a Google Ad Extension, you’ll want to create a tracking number in your CallRail account to stay on top of your customer data. Creating a tracking number for your Google Ad Extension will allow you to track customers that click on your desktop ads and directly call your business or customers that click on your call-only ads. The caller’s data will appear alongside your activity and reports in your CallRail account, arming your team with the key points they’ll need to take on these calls.
When you create your Google Ad Extension tracking number, we configure the number’s source to “offline” to prevent dynamic number insertion from swapping the number on your website. This helps you run separate campaigns, tracking calls from your website and tracking calls from your Google Ad Extension. This gives you the opportunity to break down your data appropriately and understand all of your channels. Calls to your ad extension number won’t report as conversions in AdWords.
But, if you’re looking to track your call-only or mobile ads, you should create a Google AdWords Mobile Click-to-Call tracking number instead.
How to Create a Google Ad Extension Tracking Number
First, navigate to the top right-hand side of your dashboard and select the company that you’d like to create the new tracking number for. Then click on the ‘Numbers’ (#) tab at the top left-hand side of the dashboard. Here, you’ll see all of that company’s active numbers.
Next, select ‘+ Add Phone Number’, located next to the search bar. Select ‘Yes, I’ll use it online’ since the number is for a web campaign. Then select ‘No, somewhere else’ since the number will be in your Google Ad and not on your website. Next you’ll choose ‘Yes, in an ad extension’ and then ‘No, in desktop ads too.’
Name your new tracking number for your data reports, and enter the destination number where you’d like your calls to route to. Then you’ll click ‘Next: Select a Phone Number.’
From here, you’ll choose a tracking number from the list of available numbers. If you want a different area code, click ‘Change Area Code’ and enter the preferred code. Then, click ‘Next: Other Options.’
Once you configure your whisper message and call recording, click ‘Activate Tracking Number.’ *
And, voila! You’ve created your new tracking number for your Google Ads.
*If you’re purchasing French, German, or Australian numbers, you’ll need to provide a local address. Enter the business address you’re purchasing the numbers for- it must be local to the tracking numbers you’re creating. This address will be saved for future numbers in the same area.
To Add Your Tracking Number to AdWords:
- Log in and select Campaigns at the top of the page.
- Select the Ad extensions tab.
- Click the extensions drop-down and select View: Call extensions.
Add or edit your desktop campaigns to include your new CallRail tracking number.
- To edit, select the add option, or replace the number currently in the call extension with the new CallRail number. Then select Make changes.
As always, feel free to let us know if you have questions! We’re happy to help.