Error with Keyword Data in Google Analytics


#1

We are using the keyword value tracking parameter to send keyword data to CallRail. This is currently set at the campaign level and looks like this: {lpurl}?keyword={keyword}

In our Google Analytics data, this parameter is showing up as part of the landing page URL, so we’ll get something like /services/?keyword=search query. All other parameters like source and medium are stripped and passed along correctly. Is there a solution for this?


#2

@danaditomaso as someone who has a lot experience with Analytics, do you have any insight into this?