Call extensions disapproved cause of 'Unverified phone number'


Hi peeps,

So i have an issue i want to share with you. I use Call Rail in multiple Google Ads accounts and i face a particular issue once-twice/month. I set up my call extensions with the Call Rail numbers and theY get approved. So far everything cool. But when i check the accounts i see that after some period my call extensions are disapproved because of ‘Unverified phone number’. So i have to resubmit for approval and they get approved for an x period. This is happening regurarly and my question is - Do you also face similar issue? And if so did you manage to overcome somehow or you just have to go through the accounts and resubmit?

Thanks in advance,



@AdamArkfeld @paulhanney @danaditomaso @jefflogan Have any of you experienced this situation before?


Usually once the number is approved, it’s approved. It makes me wonder if something else is going on. Did you try contacting Google Ads support to see if they can help? That is the first place I would start.


Hey @danaditomaso. Thanks for your reply.

That was my first move - i talked with Google and they said that as the call extension number is different from the one listed on the website . This is a true pain in the ** as i have to go through the accounts that use Call Rail once/week in order to resubmit the call extensions

Any help would be appreciated!




Did you follow the steps here?

If you have linked GSC to Google Ads you should be fine.


Hello again,

Thanks for all your help. Unfortunatelly, client doesn’t approve the GSC connection with Google Ads. Is there any other way that we can proceed with this one?

Any info would be highly appreciated.



That’s how Google wants you to verify those numbers – you have to prove that you own the website in order to have the tracking numbers “stick”. Why doesn’t the client want to connect GSC with Ads?


This client is a franchise of a Brand and corporate headquarters says that the franchise owners are not allowed to have access to developer tools, and they seem to consider google search console as developer tools :confused:

In any case thanks for your help!


That’s ridiculous! Also you can provide limited access which would at least allow the numbers to be verified. Hopefully you’re able to get them to reconsider.


Yeahh. I totally agree with you - ridiculous. I am managing nearly 20 accounts of this specific franchise and half of them are using Call Rail. Ultimately, they are going to stop using Call Rail and will go back to Google tracking :confused:

‘It just ain’t gonna happen.’ That’s what headquarters said!